Pin & Win

JDRF named 2017 Melbourne Cup Carnival Pin & Win charity partner 

JDRF is excited to join forces with the Victoria Racing Club (VRC) at this year’s Melbourne Cup Carnival, as the official 2017 Pin & Win charity.

Experienced jockey, Matthew Allen, launched the campaign at Australian Guineas Day along with his twelve-year-old son Max, who was diagnosed with type 1 diabetes at just seven. Joining Matthew and Max as the faces of the 2017 Pin & Win Campaign, will be JDRF ambassadors Kerrie McCallum, Editor-in-Chief of Delicious. magazine, Editorial Director of Sunday Style, and her nine-year-old daughter Marley.




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The Pin & Win campaign will commence in early September, with pins available at Flemington and a range of retail outlets. 

Since 1995, sales of the souvenir pins have raised more than $4.5 million for charity by leveraging the iconic Emirates Melbourne Cup event and its Flemington location. Funds raised will help JDRF continue our research progress, keeping people with type 1 diabetes healthier for longer, while they wait for a cure.

For more information on the Pin & Win Program, please visit