Pin & Win

JDRF named 2017 Melbourne Cup Carnival Pin & Win charity partner 

JDRF is excited to join forces with the Victoria Racing Club (VRC) at this year’s Melbourne Cup Carnival, as the official 2017 Pin & Win charity.

Experienced jockey, Matthew Allen, launched the campaign at Australian Guineas Day along with his twelve-year-old son Max, who was diagnosed with type 1 diabetes at just seven. Joining Matthew and Max as the faces of the 2017 Pin & Win Campaign, will be JDRF ambassadors Kerrie McCallum, Editor-in-Chief of Delicious. magazine, Editorial Director of Sunday Style, and her nine-year-old daughter Marley.




Meet our ambassadors

Press release

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We're currently seeking a friendly team of volunteers!

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The Pin & Win campaign will commence in early September, with pins available at Flemington and a range of retail outlets.

Right now, we're looking for keen volunteers to help us with selling pins at the event days, leading teams of volunteers and general admin. 

If you're available on one, two or more of the key races days, we'd love to hear from you. Plus, you'll get to experience the thrilling atmosphere of these iconic race meets for free! 

We are very excited to be involved in such a prestigious and global event and this partnership will help us to increase awareness about type 1 diabetes and what our community and researchers do! 

See all event dates, or register your interest here

If you have any further questions about volunteering for Pin & Win, please don’t hesitate to contact us at or phone 03 8374 6201.

More about PIn & Win
Since 1995, sales of the souvenir pins have raised more than $4.5 million for charity by leveraging the iconic Emirates Melbourne Cup event and its Flemington location. Funds raised will help JDRF continue our research progress, keeping people with type 1 diabetes healthier for longer, while they wait for a cure.

For more information on Pin & Win, please visit